Grant Gilbert

Grant Gilbert from Double G Studios came to give us a short talk, about his career after he left Stockport College. After he left Stockport College he went on to Birmingham to do A BA Graphic Design Degree. After Grant graduated their he went to work for Planet 24 for 3 years. Grant said he enjoyed working here and his experience was valuable. 

Grant then went to work for Channel 4 for 3 years. Here he said it was so much of a step up in work standards and what is expected from you. Grant said he also enjoyed it more here , because they had a bigger budget to pay around with. Grant was involved with the re-branding of Channel 4. At Channel 4 Grant designed the new idents. Grant used some neon tubing (900m of cable), which he had to get imported from Germany, wrapped contemporary dancers in the tubing. The dancers also are in the tents and the lighting cast their shadow inside the tent.

After doing the idents for Channel 4, they again asked him to create an ident for Channel More 4. Grant worked with a company called Spin who created the logo for More 4. More 4 gave Grant no brief after seeing his idents for channel 4 and let him do what he wanted. Grant knew he wanted to make to ident 3D but also he wanted to have the pattern integrate into the logo. Grant had to many of colour ways constantly sending them to More 4 to get their agreement, which with a board of member Grant said "it was hard getting everyone to agree, someone always had an opinion."

Grant Gilbert was also asked by BBC to create an ident for BBC 1. It was a total re-branding of the whole Channel. From the logo to the idents. He worked with the company Red Beat in London. Grant looked at past BBC 1 logo and decided to go back with the Circular concept it had. But keeping to the same colour scheme it already had red and white. Grant even went the extra distance. Grant went to bespoke typographers Fontsmith to design a suitable typeface. The idents evolve around the circle. the whole re-branding cost £1.2million of tax payers money. 

http://www.doublegstudious.com/