Truth, Pump 20 Launch Materials

Truth have recently launched Pump 20, which allows consistency in communications. I really like how they have embossed the materials, which is like a rubber, which is similar to the material found in Reebok trainers. Also Truth published a limited edition brochure which draws imagery from the basketball court. Also Reebok launched a trainer with a pump technology button on the trainer. So if you pressed the button, it in turn push air into the trainer, giving the trainer more support and comfort.

http://www.truth-design.co.uk/